Paul Hudson

A marketing professional, with experience in a variety of sectors from financial services, technology and telcos to travel, airlines and hotels. Having thoroughly enjoyed over 12 years in marketing roles I am a keen advocate that businesses should be able to see the commercial benefits it brings.

Marketing has an exciting future, technology is really making an impact, location based services, mobile channels and social media are all pushing the boundaries of communications, but the principles haven’t changed, targeting is king and data is essential. Increasingly our customers are becoming a key marketing channel and recommendation has never been so important.

Enough about marketing, I also have a passion for family, friends and for sport. When I can I love to travel, although I have to say I’m a lazy traveller, the beach usually wins out!

This blog is intended to share some views, some articles I come across along the way and hopefully be of interest to fellow enthusiasts!